Articles, stories and thought leadership pieces
penned by our team.
Apply the Icecream Principle Here: Your Branding Process
There’s an influx of interns supposedly running the world’s biggest accounts. This is their story.
Why Billion-dollar Brands are Posing as Interns for Social Listening
There’s an influx of interns supposedly running the world’s biggest accounts. This is their story.
Is it cold in here or is that just your Skims?
Kim has cut through media saturation the only way she knows how: by breaking the internet. Sparing a thought for the icon commercialising the male gaze, this thought piece is here for the drama that is: Skims’ marketing campaign.
Thank you, vertical video…next
Short, but sweet – it’s the end of an era for vertical video. As we speak, the format is packing things up and heading for a well-deserved vacation, thanks to the rise of Virtual Reality (VR). Thank you for your service.
Who Shot the Serif?
Luxury designers have made one thing clear in the world of logos. Out with the serifs, in with the sans.
In a paradoxical world where luxury brands founded on originality and couture culture opt for design homogeneity, one would be forgiven for asking, “who shot the serif?”.
The World is a Better Place for Ben & Jerry’s Business Pivot
We bet you were today-years-old when you learned that Ben & Jerry’s was originally going to be in the bagel business. And not the chocolate-coated kind served atop some obscure ice cream flavour.
An obituary for the traditional restaurant menu
The hospitality industry has taken to digitalising its customer service processes like Facebook took to Meta. The transition was fast, futuristic and somewhat seamless, depending on whom you ask.