Articles, stories and thought leadership pieces
penned by our team.

Ryan Godfrey-Johnson Ryan Godfrey-Johnson

Is it cold in here or is that just your Skims?

Kim has cut through media saturation the only way she knows how: by breaking the internet. Sparing a thought for the icon commercialising the male gaze, this thought piece is here for the drama that is: Skims’ marketing campaign.

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Ryan Godfrey-Johnson Ryan Godfrey-Johnson

Thank you, vertical video…next

Short, but sweet – it’s the end of an era for vertical video. As we speak, the format is packing things up and heading for a well-deserved vacation, thanks to the rise of Virtual Reality (VR). Thank you for your service.

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Ryan Godfrey-Johnson Ryan Godfrey-Johnson

Who Shot the Serif?

Luxury designers have made one thing clear in the world of logos. Out with the serifs, in with the sans.

In a paradoxical world where luxury brands founded on originality and couture culture opt for design homogeneity, one would be forgiven for asking, “who shot the serif?”.

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Ryan Godfrey-Johnson Ryan Godfrey-Johnson

An obituary for the traditional restaurant menu

The hospitality industry has taken to digitalising its customer service processes like Facebook took to Meta. The transition was fast, futuristic and somewhat seamless, depending on whom you ask. 

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